Success & Structure

Welcome to my little safe haven for you mom boss babes!

I understand that life’s challenges are unique and complex to all individuals but mamas were dealt something EXTRA. As a certified Coaching Professional serving the working moms in all areas of their lives; I'm here to help you find your passion in work, figure out how to return back to work after leave, find a balance between work and home life, or create that side hustle you've always dreamed about. 


Learn More About Me

Building a Better Life

Hi! I'm Erin, I’ve been successfully coaching fellow hairstylists throughout the Northern California area and facilitating their business growth for past couple of years.  It was through these conversations that I developed a passion for helping others earn more while working less in our industry.  I felt like my quick growth in this industry gave me the tools to teach others how to do the same but I felt like something was missing in my coaching skills. This "gap" in my knowledge led me to seek my certification as a coach.  In 2019, I became part of the JRNI coaching family and decided to create my own coaching business in 2020 to help those I'm most passionate about, other mamas. 


A Little History on my Career:

After graduating with a degree in Sociology and Asian American Studies and leaving two graduate programs, I began working in corporate America.  About four years in, I was done. I was sick; I was tired, and I was sick and tired of feeling sick and tired! (Trust me, I've been where you're at right NOW!)


I wanted more for my life. I wanted to be happy going to work, not dreading it. I wanted to make the world a better place for those around me, and I just wasn't getting that from my corporate career.  So in 2013 I decided to go to beauty school and since getting my license back in Jan 2015, I never looked back. I went from my days being filled with corporate red tape to days laughing my ass off and being a creative, happy, and successful salon professional.  I want to help other women, especially other mamas out there, find their happy place with their careers.  If you're anything like me, I'm sure you're wondering if you can do the same thing. I don't believe that motherhood should get in the way of the career you want. I don't believe that your career should get in the way of showing up how you would like to as a mother. I don't believe that motherhood and a successful career are mutually exclusive. I truly believe they work in harmony. We can teach those little humans just how awesome their mamas truly are! 

I also am deeply passionate around helping mothers (especially of young ones) not feel overwhelmed by their daily lives: balancing career and family, expectations of motherhood, and how to kick mom guilt in the booty! 

If you are feeling overwhelmed by life’s demands, my services aim to introduce clarity and self-motivation.

I also teach techniques to better manage the emotional stress of everyday life.

I do think that you CAN have it all. 

We all just need to find the ONE thing we're truly passionate about and the rest, well, we'll figure it out! 

I believe we're all out here just trying to BUILD A BETTER LIFE




Strength Based Approach

Building Mamas Up Through Their Strengths

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Schedule a Discovery Session

Want to hear more about how get more done in less time?

Contact me today to schedule a FREE 20 minute discovery session.


Successfully Making Career Transitions

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1-on-1 Coaching Sessions

Guidance & Inspiration to Have a Successful Career

Gisell M., Hairstylist

I started working with Erin to help with confidence and to understand my vision.  I was not aware of how much self doubt and negative talk I did towards myself. Once Erin brought it to my attention, it was like something shifted. I began to listen to my conversation & heard it myself. I have learned to make a conscious decision everyday to be kind and patient with myself.

Krista L., Hairstylist

"I originally started coaching for anxiety and PTSD symptoms. The most exciting part of the process was seeing myself improve over time using the tools given. Working with Erin helped shift my mindset, she gave me successful ideas to help ease anxiety/panic attacks, and how to build confidence in myself. Erin is very easy to talk to with things that can be difficult and gave me tools to give me a push in the right direction.

Elina H., Business Owner

When I first started working with Erin, I was struggling with a lack of business exposure and needed to know how to hire the perfect candidate. After working with her, I am able to communicate what I'm looking for in a positive way. I am also able to to put my work out there utilizing the apps she told me about. 

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